Saw an interesting post over on the Brand Flakes blog. Apparently Amazon.com created its own box for the new Harry Potter book. I think this is a great move for a company that lives exclusively online and has few ways to brand itself other than through its site and customer experience.
I'm sure Potter fans everywhere rejoiced, locked themselves away in a room to read the book and probably quite satisfied they purchased this through Amazon. Great stuff.
No comments:
Post a Comment