Never miss an opportunity to brand your company

I saw an interesting post on the blog Advertising is Good for You which provided examples of what a company could do with the 404 error pages (i.e., dead link pages). Instead of using the standard, boring error page we're used to, why not design a page which can relay the same message, but brand your company in a positve and funny way and offer options to take visitors to the right place?

Just another way to extend your brand and surprise visitors. Everyone can create their own and if you're looking for examples, you can browse a few over at 404lounge.net. They range from the basic and witty to the bizzare. For example, one site used Bea Arthur as the subject for their error page. Gotta love Dorothy.

Whatever you choose to do, make sure it is consisent with your brand image and clearly states that the visitor has reached an error page.

Some examples: